Slide 15 of 38
Notes:
Is the population identified? No, but one can assume users of GEIS products
Are samples representative? Who knows?
We know size of companies.
They report C has more experienced PC users. Why?
What industry? Same or all different?
What age? Level of education?
Sample selection - One of convenience. No one wants that, but it is often necessary. It should be acknowledged.
Generalizability? We can’t tell.